How to Get Blog Post Ideas From YouTube

About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas.

Now, if you’re a regular visitor to my blog, you’ll know I write a lot of content (also, thanks for reading!). I’ve been doing this for a long time now. But I still sometimes struggle to come up with new blog post ideas.

So what do I do when writer’s block strikes?

Well, I lean on the tried-and-trusted methodologies I’ve built up over the years for devising new content titles.

Of those methodologies, one of the most consistently useful is to raid YouTube for blog post ideas. I’m going to tell you exactly how to do it in this article.

Why Should You Use YouTube for Inspiration?

It might seem counterintuitive to use a streaming video site to find blog post ideas. Wouldn’t it make more sense just to look at other blogs?

Sure, that can be a super effective tactic, too, but you can’t learn everything from reading your competitors’ blogs. If you keep relying on the same old sources to find content inspiration, you’ll inevitably keep producing the same sort of content, time and again.

If you want to keep pushing the boundaries and creating fantastic content that makes a real impact, you need to cast the net wider. Here are a few reasons why YouTube can help you do that.

It’s Easier to Differentiate Yourself

When you use other blogs to inspire your blog post ideas, you might find yourself wondering: “How can I do this better?”

Sometimes, you’ll be lucky. You’ll stumble across a super engaging title, but the actual article will be poor quality. Maybe it’s several years old and the information hasn’t been updated. Or perhaps it only scratches the topic’s surface, rather than going in-depth.

Other times, there’s no obvious way to improve on the original. But because you’re so convinced it’s a great blog post idea, you end up effectively rewriting your competitor’s article and adding a ton of extra information that doesn’t add any real value. Congratulations, you’ve written a worse post than your rival!

This is far less of a problem when you use YouTube to find new ideas. Why? Because with a lot of videos, there simply won’t be a decent written version available. There might be a transcript of the video, but nothing that’s been created with readability in mind.

That makes it much easier for you to go out and create something better.