Build or buy: Inside indie agency Mod Op’s AI infrastructure
By Kimeko McCoy
Mod Op says it dodged a $3 million AI bill. Sort of.
The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing off-the-shelf tools. At least that’s what Tessa Burg, chief technology officer at Mod Op, estimates the agency could have racked up by giving its 500-plus employees access to Microsoft Copilot or Figma Weave.
Orion is the indie agency’s ecosystem of AI products. It’s pitched as a proprietary tool to help employees automate workflows, and give clients a shared AI workspace where they can find performance data, AI search visibility and audience ad testing.
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Source:: Digiday
