Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations.
Look no further than MMA, which started out as the Mobile Marketing Association during the decade that was “the year of mobile!” – then subtly became the “modern marketing association” – and is now simply MMA, dedicated to unlocking the power of AI for marketers.
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Source:: Digiday
