Reddit is already in early testing with its own AI campaign tool
Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future.
The platform is already alpha testing an end-to-end automated campaign experience for performance advertisers, joining the likes of Meta, Google, TikTok, Pinterest and LinkedIn, which have each launched similar products as a way to target small-to-medium businesses, and ultimately secure a more consistent and reliable revenue stream.
“I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation,” Reddit’s COO Jennifer Wong told Digiday. “We’ve been working on this for a while, and we’re really excited to make our ad platform easier to activate on.”
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Source:: Digiday
