5 best email marketing tools for real estate businesses in 2025
By ttaylor@hubspot.com (Tristen Taylor)
Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.
Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their home-buying or selling journey.
This post provides a comprehensive comparison of the best email marketing tools for real estate businesses, including detailed feature breakdowns, pricing information, and a structured guide to help you choose the right platform. We’ll compare tools and share how HubSpot has successfully aided businesses like Avison Young, a global real estate advisor with over 5,000 employees, with increased CRM adoption from 23% to 90% in four months using its integrated email marketing and platform.
Table of Contents
- What is email marketing for real estate?
- Email Marketing Tools for Real Estate Comparison Table
- Best Email Marketing Software for Real Estate Businesses
- Benefits of Email Marketing Software for Real Estate
- 7 Important Features for Real Estate Email Marketing Software
- How to Choose an Email Marketing Tool for Real Estate (Step-by-Step)
- How to Create Email Marketing Campaigns for Real Estate
- Frequently Asked Questions
- Meet HubSpot, the Top Email Marketing Software for Real Estate Companies
What is email marketing for real estate?
Email marketing for real estate enables agents and brokerages to build relationships with prospective buyers, sellers, and past clients through targeted campaigns. Real estate email marketing automates property alerts, market updates, and nurture sequences that guide leads through extended decision-making processes while maintaining consistent touchpoints that drive referrals and repeat business.
Email Marketing Tools for Real Estate Comparison Table
|
Email Marketing Tool |
Best For |
Key Features |
Pricing |
Average Rating |
|
HubSpot |
Full-service real estate marketing with CRM integration |
Drag-and-drop builder, property listing automation, lead scoring, CRM integration |
Free plan available; Marketing Hub starts at $15/month |
4.4/5 |
|
Mailchimp |
Small agencies needing basic email campaigns |
Template library, basic automation, audience segmentation |
Free for up to 500 contacts; paid plans from $13/month |
4.3/5 |
