Amazon’s next frontier in advertising: the cloud infrastructure it runs on
By Seb Joseph
The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs.
Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle the high-speed, data-intensive transactions that make programmatic advertising possible.
It’s called AWS RTB Fabric, and it’s been quietly in beta for months.
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Source:: Digiday
