How to scale your hypergrowth marketing team from 5 to 25 people using this template

By rsukhraj@hubspot.com (Ramona Sukhraj)

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In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster.

The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand.

Failing to evolve your marketing team during hypergrowth can lead to overwhelm, poor quality work, and missed goals, but how exactly do you structure it for growth?

The template shared in this article will help you scale from five to 25 people without losing speed, clarity, or impact. Each scaling phase is triggered by revenue milestones and comes with hiring priorities, role evolution, and structure recommendations.

Table of Contents

Why Structure Matters in Hypergrowth
Marketing Hiring Plan Template
How to Prioritize Roles
FAQs about Scaling a Marketing Team in Hypergrowth

Why Structure Matters in Hypergrowth

At hypergrowth speeds — where companies double yearly and headcount scales rapidly — the right marketing team structure is crucial to preserving momentum.

A recent McKinsey survey found that nearly 67% of organizations report being overly complex and inefficient. In other words, poor roles and structure have led to slower decisions, redundancy, and reduced velocity.

But why is that? In my experience, much of it comes back to workload and productivity. More ambitious goals often mean bigger and a higher volume of tasks to tackle. Your labor and roles need to reflect these goals.

For example, if you want to increase your content output, you need more content creators and strategists. If you’re launching a product, you’ll need a product marketing manager to do it right.

Piling more work on team members with already full plates will only lead to burnout and even employee churn. (Again, I’ve seen this firsthand.)

Co-founder of Stage 2 Capital and former HubSpotter Mark Roberge echoes this, saying:

“We have a long conversation with our founders out of the gate about their five-year scale plan and do a bottom-up analysis to understand the realistic inputs…That‘s a critical strategic decision that determines everything — how many reps you’ll hire, how many support people, how many engineers, how much property.”

Talent is a resource, and if you don’t get the resources needed to get a job done, don’t be surprised if it doesn’t happen.

Marketing Hiring Plan Template

According to Stripe, hypergrowth teams typically restructure every 6–9 months to stay aligned with business growth.

Elad Gil, an entrepreneur, operating executive, and investor/advisor to the company, supports this idea, saying organizations can sustain 3x growth as team complexity increases by implementing the right organizational design.

That said, a marketing organization that’s scaling up will need a new, hypergrowth-friendly team structure. The template below walks through three phases on the journey to a team of 25: