By Lee Odden

Our community of B2B marketers loves Ann Handley and that’s why Ann is not only the person we’ve interviewed more times than any other (this is the 6th), she also helped name this very podcast, Beyond B2B Marketing.

So in celebration of her 6th interview with TopRank Marketing, this 6th episode of Beyond B2B Marketing features Ann, who is a truly gifted source of insight, inspiration and education on all things B2B digital and content marketing.

Now just in case, you’re wondering, who is Ann Handley? Ann is a multi-book best selling author, international keynote speaker and Chief Content Officer at MarketingProfs, a community of over 350,000 marketers worldwide. Ann has also played a central role in the development of content and programming at MarketingProfs B2B Forum over the years. She is a master at storytelling and walks the talk on authenticity, community and creativity.

In this episode of the Beyond B2B Marketing podcast, Ann and I cover:

• The role of AI (Analog Intelligence) but also the other one in B2B marketing
• What is Ann Handley’s new book ASAP about?
• Lessons from Taylor Swift for B2B marketers
• An unlikely source for innovative storytelling in B2B marketing
• The impact of Instagram’s new visibility in Google search
• How social media engagement has changed
• The power of email newsletters
• The upcoming B2B Forum 2025 conference
• And a fun social media word association game

Now I know anyone who has been in the B2B marketing space for as long as we have, recognizes the rate of change and pressure to perform most B2B marketers are experiencing right now is not making anything easier or more effective. There’s an expression in the military when things get overwhelming, “slow is smooth, smooth is fast”.

While Ann hasn’t actually served in the Navy Seals, she has long been a strong advocate of slowing the heck down. In fact, her new book, ASAP, As Slow As Possible, goes beyond her marketing audience and explores how to reclaim our humanity and our agency in an era of hyper efficiency. Ann’s last book, Everybody Writes, has sold an insane number of copies and has been translated into I don’t know how many languages. You’ll definitely want to hear about her new book.

Connect with Ann on LinkedIn, subscribe to her famous newsletter Annarchy, book her to keynote your event, check out her books and of course there’s also the MarketingProfs site and the B2B Forum in November.

If you need more of Ann’s wisdom, then tune in to our interview below:

You can also watch our full conversation here – do it, the energy is excellent.

Of course if you’d prefer a quick text summary of our interview, here you go:

Ann Handley and sat down and connected on everything from AI to her new book, ASAP. Ann has such a great perspective on integrating artificial intelligence into our work as marketers and even coined the expression, “analog intelligence” to describe how …read more

Source:: Top Rank Blog

Author: Aaron