By ttaylor@hubspot.com (Tristen Taylor)

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold’s Gym SoCal achieved its best six months of sales in history after implementing HubSpot’s unified CRM platform, demonstrating how the right CRM can transform fitness business operations.

This comprehensive guide compares the top CRM solutions for gym businesses, featuring detailed pricing breakdowns, key features, and implementation guidance. Whether you‘re running a boutique fitness studio or managing multiple gym locations, we’ll help you find the perfect CRM to streamline operations, boost member retention, and drive revenue growth.

Table of Contents

• What is a CRM for gyms?
• CRM Comparison Table
• Best CRM Software for Gym Businesses
• Benefits of CRM Software for Gyms
• 5 Important Features for a Gym CRM
• How to Choose a CRM for Gyms (Step-by-Step)
• Frequently Asked Questions
• Meet HubSpot, the Top CRM Choice for Gym Companies

What is a CRM for gyms?

A CRM for gyms is a customer relationship management platform specifically designed to handle the unique challenges of fitness businesses. It combines traditional CRM capabilities like contact management and sales tracking with gym-specific features such as class scheduling, membership management, and automated member communication. HubSpot’s CRM exemplifies this approach by unifying member data across sales, marketing, and service teams, enabling gyms to deliver personalized experiences that keep members engaged and drive long-term loyalty.

Best CRMs for Gyms at a Glance

CRM	Best For	Key Features	Pricing
HubSpot	Growing gyms seeking comprehensive marketing and sales automation	Free CRM, marketing automation, member lifecycle management, AI-powered insights	Free – $1,170/month
TeamUp	Small gyms and boutique fitness studios	Class scheduling, membership management, payment processing, mobile booking	$104 – $324/month
Mindbody	Yoga studios and wellness centers	Appointment scheduling, branded mobile apps, marketplace integration	$129 – $699/month
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