By Devin Reed

LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company.

Posting content isn’t just for entrepreneurs or job seekers. Employees are a company’s best marketing assets on LinkedIn, from interns to the CEO. But this tactic only works if they have the right strategy, support, and storytelling framework.

Once you’re oriented on how the platform works and what to post, it’s the social media equivalent of an arcade game where you insert tokens and tickets come pumping out at you.

So, what are your LinkedIn tokens? Content. Authenticity. Time. The tickets? New business and industry authority. The clock starts today with my proven five-step LinkedIn framework. I’ll share the exact steps I used to scale a CEO’s LinkedIn strategy to 3,000,000 impressions in four months (plus impact on pipeline).

A Case Study for Growing on LinkedIn

What kind of results are possible with this LinkedIn framework? Look at Christina Ross, founder and CEO of Cube. Christina was like most CEOs. She was interested in LinkedIn, but she was busy and didn’t know exactly what to post. But she wanted to build authority in a tight niche. Think CFOs and senior finance leaders.

That’s when she and I started working together. In her first session, Christina shared her frustrations. She had great ideas, but no time. I walked her through a simple system: Define your niche and audience. Choose 2–3 themes and commit. Write with your own voice. Post weekly.

The key was clarity and giving Christina confidence that her posts would land. Fast forward four months:

• 3,000,000 views
• Her audience doubled
• Her account became a magnet for inbound demos

No ads. No bots. No engagement pods (don’t get me started).

Borrow My 5-step LinkedIn Framework

Christina’s success isn’t a fluke. It’s a repeatable system. Here’s the exact five-step framework that Christina used that you can start with today.

1. Clarify the point of view (POV).

What’s your point of view? LinkedIn is a great place to share how you see your industry. That outlook differentiates you from everyone else on the platform. I promise you have a POV. If nothing positive comes to mind, focus on things that you disagree with.

This was the basis of the viral “propaganda I’m not falling for as a [surgeon/teacher/etc]” social media trend in May 2025. This trend took off because everyone loves a hot take and a little discourse.

… Even when the controversy is self-inflicted, like which burger will be the burger of summer 2025 (the shocking answer, according to Cristen Milliner, is chicken).

This type of content is a spectrum, ranging from consensus content (statements that everyone agrees with) to polarizing content. I know it can be hard to imagine creating content that people might disagree with. But when used correctly, it demonstrates authenticity and …read more

Source:: HubSpot Blog