How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising.
Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium.
Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. In this guide, we‘ll discuss why it’s so effective, explain how to create a strategy for your business, and provide inspiration to help you get started.
Table of Contents
- How effective is social media advertising?
- How to Create a Social Media Ad
- How to Run a Social Media Ad: Examples
How effective is social media advertising?
Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users? Or that there are over 2 billion monthly active Instagram users?
And did you know 83% of marketers report that social media has increased business exposure?
These are just some of the many stats related to social media advertising that prove its impact and importance among all types of businesses.
In addition to stats supporting the effectiveness and impressive reach of social media advertising, this marketing tactic allows you to nurture your leads in real time. You can directly communicate and engage with your followers and audience on the platform to nurture and build relationships with them.
The cherry on top? Social media advertising is more cost-effective than traditional advertising. With social media ads, you can easily set a budget and add to or remove from that set amount within your social platform.
Now that you understand the power of social media ads, let’s discuss the steps involved in advertising your business on social media.
And, if you need some extra assistance afterward, I suggest looking into HubSpot’s AI-powered Campaign Assistant, which can scale your campaign and generate high-quality copy to help your social media ads stand out.
How to Create a Social Media Ad
Here are the major steps for how to run social media ads.
Pro tip: Use CRM and web analytics data to inform your ad campaigns and discover which ads convert the most visitors into customers.
1. Think about your budget.
One of the most daunting aspects of social media advertising is determining your budget. That’s because there are so many unique and flexible options for running social media ads.
For example, if you want to run a social campaign on Facebook with the Facebook Ad Campaign tool, start by setting a budget.
Then, Facebook will run your campaign for you and spend your budget as evenly as possible throughout your selected period (or until your budget has been completely used). You can then leave your Facebook ad campaign as is or add …read more
Source:: HubSpot Blog
