By esantiago@hubspot.com (Erica Santiago)

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting.

If that‘s the case, I’ve been in your shoes before. To help you create valuable visuals for your brand, here’s a list of nearly 30 online design tools you can use, many of which are free or have free trials.

But first, let’s quickly jump into how to create visual content.

Table of Contents

• How to Create Visual Content
• Visual Conent Examples
• Online Design Tools for Creating Stunning Visual Content for the Web

How to Create Visual Content

First things first, you need to know your audience. Before I create any graphic, I think about the type of content my target audience responds to and what platforms they frequent the most.

For example, during my time working at a television news station, I found that our viewers responded well to infographics and spent most of their time on Facebook.

So, naturally, I’d create infographics to break down complex news updates and distribute them on Facebook.

Once you figure out your format and distribution channel, you’re ready to start working on your visual content. I encourage you to be creative, think outside the box, and experiment with different approaches. That said, you should always use colors that pair well together.

Not sure how to coordinate colors? No worries! Whenever I’m struggling to find the right colors to incorporate into a graphic, I consult Canvas color wheel, which also includes a crash course in color theory and combinations.

I also suggest using your brand’s colors in your visual content wherever possible. It gives your content a cohesive and consistent look and helps you brand stay top of mind for consumers.

Use consistent, branded fonts if you‘re able to, and avoid using too many fonts. My rule of thumb is now more than two different fonts in one graphic. And don’t be afraid to experiment with tools like HubSpot’s Clip Creator or any of the ones I’ll list in this post.

Even if you don’t use every tool, its features and resources may inspire you for future projects.

Visual Content Examples

1. McDonald‘s “WcDonald’s Campaign”

McDonald’s ran an ad campaign called WcDonalds that featured ads animated in the Japanese anime style. The idea coincides with the recent popularity of anime in mainstream media and how the franchise if often referenced in anime and by fans alike.

I’m a huge anime nerd, so of course, I adored this campaign. As a marketer, I loved the bold use of color, the high-quality animation, and the fun storylines in each ad.

2. Airbnb’s Instagram

Airbnb relies heavily on visual content to attract customers to it‘s rental properties listed by Airbnb hosts. The vacation rental company’s …read more

Source:: HubSpot Blog

Author: Aaron