The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
By ttaylor@hubspot.com (Tristen Taylor)
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I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed.
TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And don‘t just take my word for it — we’ve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.
In this article, I’ll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.
Table of Contents
Why TikTok Matters for Your Marketing Strategy
What started as a platform many marketers dismissed as “just for teens” has evolved into one of the most important channels in our digital marketing arsenal.
And the numbers don’t lie. Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%).
It’s so impressive to me when I reflect on the progress of other trending social sites. Unlike the slow adoption we saw with platforms like Snapchat in the marketing world, TikTok has managed to overcome initial skepticism and cement itself as a marketing essential in record time. I believe this rapid acceptance comes down to one thing: results.
TikTok isn‘t just popular — it’s effective. Marketers report that TikTok is a top performer across key metrics:
- 17% rank it as a top platform for driving website traffic
- 18% cite it as a leader for social media engagement
- 19% recognize its power for audience growth
If you’re a marketer looking to elevate your social strategy, a content creator aiming to maximize your reach, or a business seeking new channels for growth, this guide will help you navigate the world of TikTok marketing with confidence.
How Social Media Marketers Are Leveraging TikTok
Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives.
Platform-Specific Strategies
TikTok isn’t just another box to check in your social media marketing plan. Its unique algorithm and content discovery mechanisms require tailored approaches that differ from strategies you might employ on LinkedIn or Facebook.
Pro tip: In my experience, the brands seeing the most success on TikTok create platform-native content rather than repurposing material from …read more
Source:: HubSpot Blog
