How to grow a creator-based newsletter business, with Puck’s Sarah Personette
By Tim Peterson
Subscribe: Apple Podcasts • Spotify
Puck’s famed journalist-centric publishing model is changing. Sort of.
The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People would subscribe less so to Puck than to Matthew Belloni’s or Julia Ioffe’s newsletters via Puck. And Puck’s journalists were, in part, compensated directly for the subscribers they attracted. Lately though, Puck’s newsletters have come to resemble publications in their own right.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
