As independent, creator-owned media companies flourish, Rooster Teeth is looking to join the party
Rooster Teeth is officially free from its corporate overlords. Now owned by one of its original founders, the fan-favorite production company appears to be emulating the same independent approach that has paid off for some of Hollywood’s other creator-owned media operations.
Founded by a collective of content creators in 2003, Rooster Teeth spent years being shuttled around between different holding companies, from Fullscreen to Otter Media to WarnerMedia. The company suffered under corporate ownership, shuttering in March 2024 amid reports of a toxic work culture and a decade of unprofitability, as well as a failed rebrand in 2023.
On Feb. 5, Rooster Teeth founder Michael “Burnie” Burns announced that his company Box Canyon Productions had acquired the Rooster Teeth brand and many of the studio’s assets. Now, Rooster Teeth’s millions of fans are waiting to see whether Burns will be able to bring the company back to profitability using a lower-to-the-ground approach.
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Source:: Digiday
