By Scott Weiss

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.

In 2024, we saw the expansion of AI in all forms of content, the rise of personalization, and continued use of short-form video. In 2025, advertisers will need to stay on top of trends, or their ad money won’t go as far.

In this article, I’ll discuss upcoming advertising trends and how you can leverage these stats to increase engagement, value, and sales.

Table of Contents

• Digital Advertising Trends in 2025
• Social Media Advertising Trends in 2025
• Other Emerging Advertising Trends in 2025

Digital Advertising Trends in 2025

While ad spending is forecasted to slow in 2025, it’s still predicted to increase in all categories except print. Teams will likely carry more responsibility for ad performance as companies tighten their budgets in anticipation of a recession.

Knowing and using the latest trends to your advantage can help you get more value out of the money you spend on advertising this year.

1. Artificial Intelligence

“One in four marketers plan to leverage using AI to turn text into multi-modal campaigns.”—HubSpot’s 2025 State of Marketing report

In 2024, the HubSpot State of Marketing report found that 40% of companies have hired dedicated AI experts to support their marketing teams. This year’s report indicates that we’re using AI more and more as marketers — for brainstorming, creating content, and researching.

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity.

What does this mean for you?

In 2025, AI will continue to be one of the best ways businesses can scale their growth and increase the quality of their advertisements.

If you want to leverage AI more than you currently do, consider hiring an AI expert or consultant to help you integrate AI into your work processes and advertising efforts.

I may not have an AI expert on staff, but I definitely experiment with these new tools to see where they work best. I’m not alone. HubSpot program manager Kaitlin Milliken also takes the time to test AI solutions like ChatGPT.

“AI may not be the best at coming up with creative concepts or writing the copy itself, but I use AI to eliminate manual tasks and supplement my skills,” Milliken says. “I had to work with large sets of images for a project. I used ChatGPT to create a Python script that managed the files for me. That’s saved me hours.”

If you …read more

Source:: HubSpot Blog

Author: Aaron