Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price.
And any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from those holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors from the giants.
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Source:: Digiday
