By pbump@hubspot.com (Pamela Bump)

Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers.

While the platform maintains its core strength in community engagement and authentic discussion, it’s transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram.

In this post, I’ll share some fresh stats to understand better how Reddit became a marketing haven.

• General Reddit Statistics
• Reddit Demographics Stats
• Reddit User Behavior Stats
• Reddit Business Stats
• Reddit Video Stats
• Engaging Content and Hot Topics on Reddit

In recent years, Reddit has solidified its position as a platform with staying power, and a marketing essential by expanding its advertising ecosystem and enhancing its multimedia capabilities.

The platform’s significance is amplified by its dominant presence among Gen-Z and millennial users, who now represent a prime consumer demographic with substantial purchasing power.

These users increasingly rely on Reddit for product research, recommendations, and purchasing decisions, making it a crucial touchpoint in the customer journey.

Successful brands are now integrating Reddit into their core marketing strategies through various approaches, from sophisticated AMAs (Ask Me Anything sessions) to branded subreddits that have become powerful hubs for customer engagement and community nurturing.

But enough of that introduction, let’s get into the numbers.

Reddit Statistics

To keep you informed and help you make strategic social media decisions, here’s a list of fresh, helpful, and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform.

General Stats

• Reddit has an estimated 1.1 billion active monthly users. (Statista)
• Reddit is the third most visited website in the U.S. (SemRush)
• Reddit’s current market cap is approximately $35.04 billion. (Stock Analysis)
• Reddit is the world’s 573rd most valuable company by market cap. (Companies Market Cap)
• Reddit was founded in 2005 and acquired by Condé Nast in 2006. (Crunchbase)

Demographics

• The majority of Reddit users (61%) are male. (Statista)
• The United States account for the biggest share of Reddit’s desktop traffic, followed by the UK, and Canada. (Statista)

• 44% of U.S. Reddit users are between the ages of 18 and 29 years old. (Statista)
• Of logged-in users on Reddit, 43.3% are millennials, compared with 29.6% who are Gen Z. (Business Insider)

User Behavior

• There are 3.4 million subreddits on the platform, and approximately 138,000 of them are active subreddits. (Business Dasher)
• Reddit has 97.2 million daily users. (Emarketer)

• Reddit users spend around 20-30 minutes a day on the platform. (Emarketer)
• Reddit makes up about 5.3% of total social time and will approach 6% in 2024.
• Users spend significantly less time on Reddit than on other platforms like TikTok, …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron