Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
By Julia Tabisz
Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. In other words, publishers are optimistic about this year in some important ways, but there are also some things they don’t feel great about.
This is according to a Digiday+ Research survey conducted in the fourth quarter of 2024 among more than 50 publisher professionals.
Digiday’s survey found that it’s a mixed bag for publishers when it comes to optimism for 2025 — they’re optimistic for their individual companies but not optimistic about the industry as a whole (similar to our findings about publishers’ feelings on whether 2024 was a successful year).
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
