How to Choose The Right Link Building Agency

Even if you publish the best content on any given content, Google might not rank it.

In fact, they usually don’t.

It takes a lot more than just content to get Google traffic these days.

So what’s required to win?

Sooner or later, you’re going to need high quality links to your content.

There’s lots of grey-area folks in this space. What’s the right way to do it? Are there any good link building companies out there?

They do exist. They’re just hard to find.

And be extra careful with all this. Not only does Google forbid paying for links, the only legitimate long-term strategy is to build links authentically. The right link building companies will help you do this.

Before going any further, always start with your goals.

Know Your Goals and Desired Outcomes

Take a step back and ask yourself: Why do I need to build links to my website?

If you’re like most business people, you’re looking to hire a link-building agency because you heard links drive higher rankings and traffic to your site.

Well, there are even more benefits if you build quality links to your site.

Emphasis on ‘quality.’

And it’s because the way links work is pretty straightforward: Other sites trust your site for something, and they link to it. Google uses those signals, or ‘vote of confidence,’ to consider your website an authoritative resource.

Your rewards?

Authority
Higher ranking over your competitors for similar keywords or search phrases
More qualified traffic
Leads and sales
Brand mentions across the internet

These rewards explain why some businesses spend between $10,000 – $50,000 per month on link-building alone.

Yet, the competition for quality links has gotten tough.

Google cracked down on most of the link strategies. And even if you find something that works today, Google gets better at finding inauthentic links every year.

The last thing you want to build a bunch of links that Google starts ignoring in 12 months.

So, before you spray money on a link-building agency, be sure to choose one with experience building quality backlinks.

To get quality backlinks, there are only a few strategies I know you can get them:

Linkable content marketing
Blogger outreach
Guest posting
Curated, in-content backlinks
Strategic link placements

Your SEO strategy and business goals determine what link-building strategies and agency you’ll need.

Let me explain with a few examples.

Example #1: Blogger Outreach for Outdated Content

Imagine for a second your main competitor’s site ranks No.1 organically for the keyword, “best female fitness apps,” while yours languishes on Google’s 19th page.

And you realize this competitor ranks high because authoritative domains are linking to an old piece of content by them, which cited an outdated study related to women’s fitness.

Authority, as they say, breeds authority.

So, to displace your competitor or, at least, improve your position on the SERPs, you’ll also need to get backlinks from authoritative domains.

Two options I trust you can leverage for this are:

Create a refreshed version of the content sending links to your competitor. Then, reach out to the domains linking to them …read more
Source:: Kiss Metrics Blog

Author: Aaron