By Nick Nelson

SEO (Search Engine Optimization) is integral to any content marketing strategy. To stay ahead and optimize organic discovery online, you must keep up with the trends. 

Now, if you’re new to SEO strategy, we recommend you first check out our SEO guide to get your footing. However, if you are a marketing veteran, one of the best tools you have to keep your SEO strong is data — not just your own data, but statistics specific to this marketing strategy, which is rapidly changing before our eyes as search behaviors and technologies evolve.

To make it easier for you, we’ve compiled a list of the top SEO stats for 2025, including B2B SEO stats, insights on AI, platform usage, click-through rates, and more. Read on to take your SEO marketing to the next level!

General SEO stats

Let’s start with the basic SEO stats. These takeaways are broad but still incredibly impactful as you craft your marketing strategy for the coming year.

• The majority of Google searches are long-tail keywords. (Semrush)
• 67% of consumers are more likely to make a purchase from a mobile-friendly website. (WebFX)
• 70%+ shoppers use their phones to make online purchases. (Semrush)
• 95% of search traffic goes to the first page of search results. (WebFX)
• The average close rate for SEO-related leads is 6%, which is 8x higher than traditional marketing. (WebFX)
• 91% of businesses use video as a marketing tool. (Wyzowl)
• Consumers are using search engines 20% more year-over-year. (BrightEdge)
• 98% of consumers read online reviews for local businesses. (BrightLocal)

B2B SEO stats

As a B2B marketer, you target other businesses to engage with your product. Rather than reaching a broad consumer audience, you want your SEO to focus on key solutions other companies are trying to find. Here are some B2B SEO stats to help you with this specific marketing approach. 

• B2B buyers spend 27% of their buying journey independently researching online. (Gartner)
• After social media and email marketing, SEO is the most implemented marketing tactic used by B2B businesses. (Sagefrog)
• Website traffic is the top metric used by B2B marketers to track content performance. (CMI)
• 8 out of 10 B2B buyers prefer to initiate contact with a vendor rather than the other way around. (<a target="_blank" rel="nofollow" …read more

  Source:: Top Rank Blog

        

  

  Author: Aaron