Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes.
Netflix’s “Nextworld” Roblox experience — a virtual world filled with characters, settings and mini-games from Netflix shows and films such as “Stranger Things,” “One Piece” and “Rebel Moon” — launched in May. Since then, the streaming platform has gradually populated the space with an increasing number of assets from its original properties. (A Netflix representative declined to comment on this story.)
Last month, for example, “Nextworld” introduced in-game items from the teen coming-of-age series “Heartstopper.” And today, Nov. 25, the virtual space opened its latest two experiences — promotional activations for the animated film “Spellbound” and the final season of the television series “Cobra Kai.”
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Source:: Digiday
