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Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025 | International Association of Digital Marketing Professionals (IADMP)

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

Aaron November 11, 2024

By Julia Tabisz

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The uncertainty is palpable as the media industry heads into 2025, but publishers still have to get their priorities in line when it comes to revenue. At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they’ll put the most focus in the coming months.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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