The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will flow into a more consistent pipeline.
Given that the economic and political climate (both macro and micro) would theoretically further facilitate such activity, such aspirations are gaining momentum.
Samba TV’s most recent purchase capped off a flurry of activity during October, during which Zeta announced its purchase of LiveIntent, and Connatix confirmed its earlier reported merge with JW Player.
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Source:: Digiday
