By adecker@hubspot.com (Allie Decker)

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy.

Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

What if you could reach your lead generation goals using methods that actually add value for your prospects? And what happens when traditional lead generation methods fall flat due to internal or external circumstances?

This lead generation utopia I’m describing is a possibility. To walk you through how to achieve this for your business, I’ve asked the experts and detailed several creative methods you can add to your lead generation strategy.

These ideas provide valuable information that helps prospects rather than simply pushing them to make a purchase.

Let’s unpack these 21 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates.

And for more on lead generation, you can explore all of HubSpot’s free lead generation content and resources in one place.

Social Media Lead Generation

1. Partner with influencers.

One of the quickest ways to gain traction and drum up new leads is to partner with influencers within your niche.

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience.

Pro tip: Nicole Rossi, Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

Rossi said, “Partnering with influencers has also been an incredibly successful lead-generation tool for us. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. With this approach, we can reach unexplored markets and produce leads through forms or landing sites made specifically for the campaign.”

Networking Lead Generation Ideas

2. Do a LinkedIn audit.

If LinkedIn is your jam, you could be sitting on an untapped market — your connections.

Melissa Lohrer, Founder at Waverly Ave Consulting, said, “Sometimes, your next best opportunity is already in front of you. Audit your existing LinkedIn connections — there are likely untapped opportunities sitting directly in your network. Growth isn’t always about bringing in new people but nurturing who’s already in your corner and leveraging those relationships to create momentum. This is your fastest path to conversion.”

3. Schedule coffee chats.

When it comes down to it, gaining a qualified lead starts with connecting on a human level. No-strings-attached networking is a great way to connect with members of your audience, build meaningful relationships, and begin a slow (but warm!) conversion.

Erin Pennings, a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience.

Pennings said, “In my experience, the …read more

Source:: HubSpot Blog

Author: Aaron