Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales
By rsukhraj@hubspot.com (Ramona Sukhraj)
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The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping.
At least, that’s how this marketer’s story arc went.
The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell.
But is it really worth the hype?
Below, we’ll explore new HubSpot research to answer this question, detail how to get approved for Instagram Shopping (with some advice from my own entrepreneurial adventures), and share some tips for selling successfully.
New to Instagram? Our free Instagram for Business Kit can help you lay the foundation for your strategy.
Table of Contents
Are Instagram Shopping tools effective in 2024?
“Effective” really depends on your business goals and resources. Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram.
About a third of marketers said 25-50% of these clicks lead to purchases, while 40% estimated the same amount went to non-purchase-related conversions like email subscriptions or content downloads.
These numbers are nothing to scoff at, and they are only growing.
See more in “The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers.”
Clearly, Instagram Shopping can be effective for driving sales and leads that can be nurtured, but is it right for you?
Should you use Instagram Shopping for your business?
The simple answer is yes — and I say this as both a marketer, consumer, and aspiring entrepreneur.
For instance, the numbers show that social selling is poised to be a huge profit driver.
According to our 2024 Consumer Trends Report, social media is the #1 channel for product discovery for most consumers, and one in four users has actually bought something on a social app in the past three months.
Looking at this, 84% of my fellow marketers predict social media shopping will overtake third-party websites like Amazon and brand websites as the preferred channel for buying, and I agree with them.
Just think about your own buyer behavior. Social selling is really where things are shifting.
Our research also found modern consumers shop on their phones more than any other device, and this is where they’re most actively engaged on social media as well.
It only makes sense that the …read more
Source:: HubSpot Blog
