Media Buying Briefing: Overheard at the Media Buying Summit
The Fall 2024 iteration of Digiday’s Media Buying Summit, held in Palm Springs, Calif., last week, is done — and hopefully attendees walked away having made new connections and maybe even learned something new.
One element of Digiday’s events and summits that sets us apart from our competitors’ confabs is the Town Hall. It’s made up of two sessions that are restricted to only the major constituents of a given summit — in this case, agency personnel. Held under Chatham House rules, which frees all participants to speak anonymously, participants opened up about their challenges/pain points as well as the solutions to those challenges.
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Source:: Digiday
