By Neil Patel

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create?

Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Here’s the announcement from Adam Mosseri, head of Instagram, with a snapshot of how you can use this feature.

Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. Users can search for topics or by interest, just as you would on Google.

How can you create content on Instagram that is optimized for users who are searching by interest?

Using Instagram’s Searching by Interest

Initially, to search for something on Instagram, users were limited to searching for hashtags or searching for account names. When you would type something into the search bar, a drop-down menu would appear with options for hashtags that accounts have used in their posts or in account names themselves.

This is relatively limiting. Imagine that you wanted to search for inspiration for a project, or vacation photo ideas, or architecture, or any number of other ideas. Maybe you want to see how people are using a product, integrating a new trend, or wearing a certain kind of outfit. You could only find these things if you knew the hashtag that consumers were all using.

Herein lies the problem: What about the posts where they forgot to use the hashtag? Or what if you don’t know about a specific hashtag and are missing out on lots of posts?

Search by interest broadens your search horizons by allowing you to scout, in essence, the entire content of an Instagram post.

Now when you type in a topic of interest, the results come up with a wider range of posts.

Also, Instagram shows you other related topics and keeps you clicking, scrolling, and exploring more.

Instagram SEO Benefits for Businesses

This is great news for your business if you are using Instagram to get the word out about your brand. Here are just a few reasons you should be glad for the feature:

• A wider and bigger audience is going to be able to find your content, simply by searching.
• Potential customers, who are actively looking for what you promote, are going to be able to find you faster.
• You don’t need to feel limited by finding all the right hashtags every time or copying what your competition is doing, allowing you to be more creative and on-brand in your content.
• You can do competitive research more efficiently, learning more about what others in your space are doing on Instagram, and setting yourself apart.
• You can build community with those in your space, by finding and connecting with other brands and other audiences who …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron