Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
By Kimeko McCoy
Marketers continue to face a familiar conundrum: Do more with less.
Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. Those calls have yet to subside all while budgets remain stagnant at best.
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Source:: Digiday
