How contextual, attention and creative data unlock ad relevance for brands
By GumGum
Rob Hall, Chief Data Officer, GumGum
Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult.
For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them. Added to that, the industry is constantly reshaping itself based on signal loss from privacy, as well as legislative changes and technology updates.
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Source:: Digiday
