Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that legislation ever takes place. Nevertheless, marketers certainly need to be aware of how their potential customers feel about their data being shared.
One thing’s for sure, according to consumer research Omnicom Media Group conducted to better understand consumer attitudes: it doesn’t fall along generational lines as simply as conventional wisdom once thought.
The media agency network owned by Omnicom spent the first half of Advertising Week tackling issues it believes are of paramount interest to its clients — seeking more transparency around ad auctions followed by seeking platform cooperation to better understand AI’s role in ad auctions.
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Source:: Digiday
