Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
By Tim Peterson
This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions.
- IDing the overexposure issue
- Amazon’s new ad load, Meta’s new AI video generator, Vizio’s new deal and more
IDing the overexposure issue
For years, ad buyers have been complaining about their struggle to manage how often audiences are shown their ads across traditional TV and streaming and how the overexposure issue could affect how the ads are received by viewers. Now that impact has been quantified.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
