Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind the scenes to establish standards across a few vital areas that currently lack transparency, Digiday has learned.
First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad auction process of investing in media, which the network estimates at around $600 billion in global spend. OMG is working through the Media Rating Council’s Auction Standards Working Group, for which Ben Hovaness, chief media officer for OMD, is steering committee chairman.
With a goal is to standardize practices, policies, measurement, reporting and transparency in digital ad auctions, the Auction Standards Working Group was first formed in May but had its first kick-off meeting in August, at which some 70 companies participated — platforms, marketers, sellers, auctioneers, industry organizations — and other holding companies, in a rare moment of cross-industry cooperation.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
