How Clinique launched on Amazon without cannibalizing sales from its other retail partners
By Danny Parisi
This story was first published by Digiday sibling Glossy
The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of.
“It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account management and marketing. We are monitoring that status every month.”
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Source:: Digiday
