AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]
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The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.
For one, professionals continue to question AI’s impact on their work. This is especially true for many marketers and content creators, such as myself, who are keen to understand the role of AI in content marketing.
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI will soon (and may already) be an integral part of the digital marketing landscape.
So, for the creator or marketer who wishes to stay ahead of the curve, knowing how to leverage this technology is a no-brainer.
Using the real experiences of marketing professionals and data from our recent State of AI for Marketers survey, I will answer your questions about how creators and marketers are using AI in 2024 and what this means for their output and productivity.
Table of Contents
What is AI in content marketing?
While there’s no standard definition of “AI in content marketing,” I will attempt to build one based on the understanding of the two concepts.
Corey Wainwright describes content marketing as a “marketing program that centers on creating, publishing, and distributing content for your target audience — usually online — the goal of which is to attract new customers.”
Google defines AI as “a set of technologies that enable computers to perform a variety of functions, including the ability to see, understand and translate spoken and written language, analyze data, make recommendations, and more.”
Combining these two concepts into one definition for AI in content marketing would look like this:
AI in content marketing involves using technologies that analyze data, understand language, and make recommendations to create, publish, and distribute content designed to engage an online audience.
Benefits of Using AI in Content Marketing
I’ve gathered some of the most popular applications of AI in content marketing, and their benefits are below.
1. Content Creation
In our 2024 State of AI report, 43% of marketers place content creation as the most popular use case of AI in content marketing.
Content can take many forms — written, visual, video, and audio — and marketers are using generative AI to bring these to life at scale.
“As a PR professional working with high-growth SaaS startups and VC firms, AI enables us to craft more personalized stories that resonate deeply with their audiences, drive engagement, and ultimately, build stronger, more credible brands,” Sim Aulakh, founder of PR firm EstablishCred, says.
Benefits: In using generative AI to do anything from …read more
Source:: HubSpot Blog
