The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)

By sonia@soniaethompson.com (Sonia Thompson)

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YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.

Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list.

It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is.

YouTube’s Power Players Use This Growth Strategy

What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an entire consulting business around helping brands grow with inclusion in marketing and belonging, and I can spot a great strategy from a mile away.

For example, Mr. Beast employs inclusion marketing by offering his content in multiple languages. Reed Duchscher, his talent manager, explains that this is one of the primary forces driving his rapid growth.

The strategy here is simple: get your content and products in front of more people who have the problem your brand solves. More qualified eyeballs mean more people consuming your content and buying your products.

Globalization as a growth lever is nothing new. That’s why you’ll see McDonald’s, Netflix, and Nike developing localized content around the globe.

Remember, a different language doesn’t mean we don’t have the same problem — or can’t benefit from the same solution.

As an inclusive marketing strategist and consultant, I tell my clients it’s never been easier or more cost-effective to grow your brand by including a broader diversity of consumers. I spend a ton of time talking about practical ways to use inclusive marketing as a growth lever on my podcast, Inclusion & Marketing.

This episode goes deep on how to grow your brand through globalization, including localizing your content.

And it’s not just Mr. Beast who’s embracing this strategy.

Cocomelon, Kids Diana Show, and Like Nastya have all snagged coveted spots in the top 10 most subscribed YouTube channels. How? Each of them makes their content available in multiple languages — and has earned millions of fans as a result.

Think this is just for kid cartoons and hype engines? Think again. Even business-focused brands such as GaryVee, VidIQ, and IKEA are embracing inclusion marketing.

How You Can Reach a Global Audience

These creators aren’t creating dozens of assets at a time. They’re creating one video and localizing it into other languages using dubbing and voiceover.

Once the dubbed content is made, there are …read more

Source:: HubSpot Blog