Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
By Tim Peterson
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
- The economy of being a creator
- Why longer videos are becoming more commonplace on YouTube
- TV watch time ticks up again in June
- NBA’s latest rights deals, X’s video plans, India’s post-TikTok fallout and more
The economy of being a creator
Eight years ago, less than 10% of the creators that talent management firm Whalar Group worked with were full-time creators. As of last year, that share had more than flipped.
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Source:: Digiday
