Why the Tribeca Film Festival embraced AI movies with OpenAI and Runway
By Marty Swant
Movies have always offered a kaleidoscopic lens on life: blockbusters provide escape, documentaries bring us closer to unfamiliar people and places, and dramas elicit emotions. But what happens when humans aren’t behind the camera?
The 2024 Tribeca Film Festival introduced new dialogue about generative AI, from AI-generated films to feature-length documentaries about AI’s risks and rewards. Now about more than just film, the annual New York festival gave filmmakers, moviegoers and marketers new ways to see and hear about AI’s growing role in entertainment. And as Hollywood debates AI’s impact, others question if the tech deserves such a bright spotlight.
On Father’s Day weekend, Tribeca and OpenAI screened a new series of short films created with Sora, the AI model that lets people generate hyper-realistic video with just text-based prompts. The series, “Sora Shorts,” featured five commissioned films made in a mere three weeks. And while filmmakers experimented with an AI platform still inaccessible to the general public, the collaboration also gave OpenAI a way to reach an audience that might or might not be open to AI.
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Source:: Digiday
