Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs
Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s marquee conference, the Cannes Lions Festival of Creativity.
As the second day of proceedings takes place on the French Riveria, it has formally unveiled Ad Relevance after trialing the service in closed beta testing for two years, according to Brian Tomasette, director of Amazon DSP products.
Amazon’s Ad Relevance is an offering that claims to help advertisers target online audiences without the need for the (soon-to-be-departed) third-party cookie or reliance on the host of ID solutions that have flooded the market in recent years within its DSP.
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Source:: Digiday
