The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data
By Wiland
This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Marketers improve campaign performance and drive revenue growth by combining a holistic understanding of past campaigns, careful audience selection and in-flight campaign adjustments.
Agencies and brands face increasing pressure to quantify campaign performance and generate meaningful revenue. As a result, campaigns are often rapidly built and launched, rushed to completion before they can be fully optimized and then quickly forgotten in anticipation of the next campaign.
However, savvy marketers know they are more likely to hit their ambitious revenue and brand awareness KPI targets by investing in more thoughtful pre-launch analysis and post-launch observation.
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Source:: Digiday
