10 Common Copywriting Templates to Use in Marketing
Ask any marketer who’s responsible for copywriting about their writing process, and you’ll quickly find out that there’s no specific process to follow.
Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.
At HubSpot, we know the struggle. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out.
To help with writer’s block, we’ve put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos.
Let’s dive in.
10 Copywriting Templates to Use in Marketing
1. Email Marketing
First, you’ll need to determine what type of email you’re writing to ensure you’re speaking to the right audience. Coordinate with your team to see if this is a one-off marketing email like a monthly newsletter, or if you’re being asked to write for a series of emails, like a nurture campaign.
As you’re drafting your copy, consider how your email will encourage the reader to take a desired action, like clicking a link to purchase or scheduling a call with a sales rep to learn more about your services.
If you’re not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you’ll want the copy to easily and clearly communicate the core of your message to your reader.
Here’s an example of a template you might use to welcome new subscribers to your newsletter:
Hi [First Name],
Thank you for signing up for [include what someone just signed up for like a blog subscription, newsletter subscription, company services, etc.]
At [Company Name] we’re working to [list a few of your company’s core goals, or include your mission statement]. We highly encourage you to check out [suggest a few recommendations so the reader can continue learning more about your company].
If you ever have any questions please feel free to contact us at [Contact information].
Thank you,
[Company Name, or individual sender’s name]
Featured Resource: 15 Email Templates for Marketing and Sales
We’ve considered the types of emails marketers and salespeople are likely to send on a repeat basis, and crafted templates that can help eliminate that time.
2. Blogging
Blogs give copywriters a chance to dive deeper into topics in a way that isn’t captured through emails, ads, or social media posts. There are so many different types of blogs you might write, so be sure to develop your blog strategy to keep a close pulse on what types of blog posts and clusters perform best for your business.
Since blogs tend to be longer than other types of copy, you want to make sure you’re keeping your audience engaged. Consider what your reader is reading your post for and center your …read more
Source:: HubSpot Blog
