The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
By Acxiom
This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth.
As the need for data accelerates with the fluctuating third-party cookie deprecation timeline, savvy brands and agencies are adopting a strategic approach to data acquisition and analysis to maximize their digital marketing.
Data buying is essential for consumer-facing brands and agencies to enhance their existing data and develop more robust insights into consumer behavior, preferences and trends.
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Source:: Digiday
