By Adam

Launching a small business is no easy task. There are a number of things to take into consideration, such as products and stock, payment processing and of course marketing. If no one knows about your business, how is it possibly going to succeed?

In the digital world that we find ourselves living in, it’s important that all businesses have a website, regardless of their size or what types of service they offer. With everyone connected online all the time, it’s important that people are able to find out about your business at any given moment.

With a company website, people are able to check out your products or the services you offer from their mobile, tablet or home computer at any moment. Your website, in effect, becomes the 24/7 shop window for your business.

Getting started with a new website

Once you have got your small business up and running, the next step is getting a website built. There are several options for this. You could hire a company to build a website for you, or you can give it a go building one yourself. There are lots of tools online that can be used to create a website, and you don’t need to know any programming or have any technical skills.

Most online builders such as WordPress of Wix are all visual builders, so you simply drop and drag elements into place. There is still a learning curve when it comes to building your own website, but it is a lot easier and quicker to do that it would have been 10 years ago.

What is SEO and why is it important?

SEO, or search engine optimization to give it the full name, is a series of processes that are applied to your website, both on and off page, which will help it rank better in Google for your targeted keywords and search terms. If no one can find your website on Google or Bing, how are they going to know about what your company does and offer.

For a new website for a small business, SEO is a very important factor in your marketing and promotion, and is something that you will need to consider. There are lots of SEO agencies and professionals such as Ryan Darani SEO that can help with optimizing your website for the search engines, as well as building high quality backlinks to your website. There are two forms of SEO that will need to be done – on and off page SEO.

On-Page SEO

This refers to everything that is done on your website. It can range from optimizing the title and description meta tags on each page, fixing up headers, adding schema, optimizing image and creating better content.

Another important aspect for a good website is the speed. It’s important that your website loads quickly in no more than a couple of seconds, and is responsive, which means it performs well on all types of device – mobile, tablet, …read more

Source:: Social Media Explorer

Author: Aaron