Special report: The third-party cookie primer
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Source:: Digiday
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Source:: Digiday
By Kimeko McCoy As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it (and sometimes peddling it for…
By Seb Joseph Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet. The announcement…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The second half of the year…
By Tim Peterson The third-party cookie’s prolonged demise is kinda agonizing. But with Google announcing recently that it will deprecate the ad industry’s de facto…
By Alliant Dave Taylor, Chief Product Officer, Alliant In 2024, data will play a more significant role in marketing than ever before. At the same…