Evaluating the Most Common SEO Website Analysis Tools
By Nick Nelson
How good is the search engine optimization on every single page of your website?
And how sure are you about your answer?
Most B2B brand sites have hundreds of pages. If yours includes a blog, that number could easily be in the thousands.
You could analyze each of these pages manually, one by one. You could also use an eyedropper to drain a swimming pool. Neither are particularly good uses of your time.
SEO website analysis tools use superhuman speed to identify opportunities for optimization. They make the process quicker and easier, while also digging deeper into the data than a human analyst might. (Combined with the expertise of a human analyst, you can really cook up some great insights.)
Here are our agency’s favorite free, free + premium, and paid tools.
14 common SEO website analysis tools
There are dozens of tools that digital marketers can use for SEO. For this list, we’ll look at the ones you are most likely to get immediate utility out of. First, the tools that are free to use:
Free SEO website analysis tools
Yes, Google Analytics has a paid tier, which by rights should put it in the next category. But it’s worth listing first because:
- It’s owned and operated by the world’s largest search engine
- It has enough utility in the free version to warrant its inclusion
Google Analytics makes it easy to analyze which pages are receiving the most organic traffic, how long people are spending on each page, bounce rates and more. All together, these metrics can identify your top performers and which pages need immediate attention.
The first steps of a good SEO audit include checking that your site is properly indexed and checking for algorithm-stopping errors. Google Search Console can help with these tasks, as well as show which keywords your content is currently ranking for.
This simple tool offers quick and detailed analysis of what your actual site users experience.
Use it to discover how fast your page loads on both mobile and desktop, how accessible your site is, and an at-a-glance assessment of its SEO quality. It also includes diagnostics that offer actionable steps you can take to improve your scores.
Microsoft’s Bing runs a distant second to Google for search volume—it owns about 3%, compared to Google’s 83%. However, millions of searches run through Bing, including searches initiated in the Windows search bar, Microsoft Office, Skype, Teams, and beyond.
Use Bing’s suite of tools to examine backlinks, perform keyword research, and audit your entire site for common SEO issues.
This browser-based free tool packs a serious punch. It features an SEO dashboard that gives a quick overview of any given page, including ranking in Google, Bing, …read more
Source:: Top Rank Blog
