By Sam Lauron

As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.

It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store.

The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers.

To make sure I get my SEO right, I spoke to a few experts to find out which technical SEO elements my ecommerce site must have. Below, I’ll also walk through some examples of websites that get technical SEO right. Let’s dive in.

Table of Contents

• Getting Technical SEO Right in Ecommerce
• Ecommerce Sites That Get Technical SEO Right
• What I Learned About Technical SEO

Getting Technical SEO Right in Ecommerce

There are several technical SEO elements needed for an ecommerce business to thrive. These are the steps to follow if you want to get it right, according to a couple of ecommerce experts I talked to.

Set up site architecture.

The way your site is set up in the back end is just as important as how it looks to shoppers. This means your pages should have a clear structure and be easy for shoppers to navigate.

Successful website architecture begins with creating a user-friendly navigation menu and limiting the number of pages visitors have to click through to get the information they need.

Here’s an example of a simple and clear website architecture.

“Pages should have a clear structure,” suggests James Taylor, SEO strategist at Embryo. “Reduce the amount of clicks required between the home page and checkout.”

In the case of an ecommerce website, your page structure should make it quick and easy for people to browse and purchase your products.

“Not only is clear site structure important for user experience,” adds Taylor, “but the structure of a website can also influence the success of how a search engine crawls and ultimately indexes your site.”

Pro tip: If you want to improve your chances of showing up in the SERP for a product your customer is shopping for, then Google has to know that your products exist. Keep this in mind when naming and organizing your ecommerce web pages.

Use structured data.

It’s also essential to include structured data in your site’s product pages. Structured data is a set of data that is organized and tagged with specific groups of text that help search engines understand the context of the information so they can present accurate results to searchers. This data is also referred to as schema markup.

In the context of ecommerce websites, structured data lets search engines know that your product …read more

Source:: HubSpot Blog

Author: Aaron