By agirard@hubspot.com (Alex Girard)

If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is indispensable. These plugins not only simplify content distribution but also offer insights into your target audience’s preferences, enabling you to optimize your content strategy effectively.

Discover the 15 best WordPress email plugins on the market from the list below, and choose the one that’s right for your needs and goals.

1. HubSpot WordPress Plugin

The HubSpot WordPress Plugin offers a variety of features to help you collect leads and grow your customer base. In addition to allowing you to create forms and pop-ups with a simple drag-and-drop interface, HubSpot collects submissions from any form on your WordPress site and instantly adds those leads to your CRM, allowing you to start nurturing them into loyal customers right away.

The plugin features a live chat function, which allows you to start interacting with site visitors and potentially create leads from such talks. You may also use bots to answer simple inquiries from your website visitors, ensuring that you’re helping them even when your team is unavailable.

When someone fills out one of your pop-up forms, you can automate a simple kickback email to contact them and give them the stuff you promised. You can also upgrade to a paid version of Marketing Hub to begin emailing those contacts right away.

Best for: We recommend the HubSpot WordPress Plugin for anyone. Between forms, pop-ups, live chat, and a fully integrated CRM, there’s no better free email subscription plugin available for WordPress.

2. MailPoet

MailPoet is one of the most popular free WordPress newsletter plugins. You can quickly import an existing list from your CRM or another marketing automation solution to manage your subscribers, or you can construct forms and add them to your site using widgets. Furthermore, the email editor’s drag-and-drop functionality allows you to easily design responsive emails that look fantastic on any device or email service.

MailPoet is free for those with fewer than 1,000 subscribers, but it grows more powerful as you upgrade. Premium customers, among other sophisticated capabilities, may observe which subscribers have opened your email and which links people are clicking on within your email.

Best for: Those looking for a popular, free, and adaptable WordPress email newsletter plugin can test MailPoet and play around with its subscriber management, email building, and automation capabilities. Those with smaller lists can also benefit from premium features for free.

3. Newsletter

Newsletter is a WordPress email marketing tool that offers all-inclusive features. It lets you easily add subscription forms, create emails with a drag-and-drop builder, segment leads using multi-list targeting, and automate regular newsletters for consistent subscriber engagement. It provides built-in reporting for email performance insights and integrates with tools …read more

Source:: HubSpot Blog

Author: Aaron