What industry experts at LiveRamp predict 2024 has in store for marketers
By LiveRamp
Sponsored by LiveRamp
From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.
While the industry ramps up its privacy focus and strategies for signal loss, enterprises are delivering impressive innovation with data; brands are finding creative ways to use AI and verticals beyond retail are harnessing the power of media networks to expand and monetize their first-party data.
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Source:: Digiday
