Best Of: Our Top 10 Blog Posts to Help With Your 2024 Content Strategy

Everything You Need to Know About Google’s October 2023 Core Algorithm Update featured image

What were the top B2B marketing articles that were published on the TopRank Marketing blog over the past year?

We’re proud of the continued B2B marketing successes our team of marketers at TopRank Marketing have achieved during another unique year, for a wide-range of major B2B clients. As we enter 2024, we wanted to take time to share our top 10 articles of the past year — each filled with insights, best practices, research, examples, and a humanizing look at the future.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 21st year in 2024.

This selection of our top 10 B2B marketing posts of the year can serve as a valuable resource, filled with practical examples and relevant topics for digital B2B marketing professionals from CMOs to creators, copywriters, and executives.

We hope that you’ll find these articles useful well into 2024 and far beyond.

Now, sit back and join us as we move on to the top 10.

Our 10 Most Popular B2B Marketing Posts of 2023:

1. Everything You Need to Know About Google’s October 2023 Core Algorithm Update — Katelyn Drake

What do B2B marketers need to know about Google’s latest core search algorithm update? In our most-read article of the year our own director of agency marketing Katelyn Drake shares the key take-aways from Google’s major October 2023 search update. From its rollout duration and user experience impact to its role in surfacing more best-answer content, we share the latest.

“Staying informed about Google’s core updates and adapting your SEO strategies accordingly is essential for maintaining or improving your website’s search rankings.” — Katelyn Drake @KB_Drake
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2 — Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond — Katelyn Drake

What are the top trends in content marketing for B2B and beyond? From data-driven strategy and increasing authenticity to video, AI and much more, Katelyn shares 10 top content marketing trends for 2024 in our second most-read article of the year.

“Incorporating the latest trends into your marketing strategy is not just about staying relevant; it’s about enhancing the effectiveness of your marketing efforts and connecting with your audience.” — Katelyn Drake @KB_Drake
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3 — BIGLIST: 100+ Generative AI Tools For B2B Marketers — Lane R. Ellis

Where can B2B marketers find the latest and most relevant generative AI tools in 2024? From image and video generation to writing, development and marketing aids, our own social media and content marketing manager Lane R. Ellis shares 100+ AI tools for B2B marketers in our third most-real article of the year.