Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell

By Digiday Editors

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Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3.

In this episode of Digiday’s Oral History of Ad Tech, she speaks with Seb Joseph about her role in helping to build one of the media industry’s first agency trading desks at Publicis Groupe during her role at Razorfish in the mid-to-late 2000s.

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Source:: Digiday

      

Aaron
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